Spread the Word - Marketing for Social Business
Spread the Word is a Marketing and PR Agency for social businesses. Through developing innovative Marketing solutions we not only intend to increase the sales potential, we also aim to raise awareness for the people producing the products.
Our first project is a cooperation with the Ministry of Justice of Baden-Württemberg, Germany. We will develop a Marketing strategy for a certain group of products produced in German jails.
By establishing informative marketing tools, at the same time, we will inform the customers about the backgrounds of (youth) delinquency. Furthermore, as a Social Entrepreneur it is our goal not only to broach the issue of social grievances but also to combat them actively by supporting – in this specific case – social reintegration programs for juvenile delinquents.
Picture: © Larisa Schmyrova / PIXELIO © Ute Krupke / PIXELIO www.pixelio.de
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