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Fair Innovation

Fair Innovation – we are four Danish students from Aarhus School of Business, ASB. Through our project we strive to attract attention to the massive amount of energy used every day and put focus on the energy produced in fitness centers. We have engaged the three fitness centres chains SATS, Dansk Fitness and Fitness World in our project. During a focus week, to be held from the 5th October to 11th October we put focus on Danish people's energy consumption. Furthermore, we will run an informative and dynamic film on the TV screens to inform about energy consumption and how these bad habits can be changed e.g. through turning off standby items. Moreover, we have contacted local sponsors who will “transform” the energy measured throughout the focus week into money. It is our intension to donate the money collected to “Shakti”, a department under Grameen Bank, who via micro-financing to the locals in Bangladesh provides equal access to electricity for the rural villagers. In the long term, our ambition is to find the way to use the generated energy in the fitness centers and hence make them self-sustainable with energy supply. We wish that the fitness centres will donate some of the money they save on electricity to a renewable energy project. In this way, hopefully it becomes possible to support a project like “Shakti” without help from sponsors in the future.

2th October 2009: Fair Innovation is now on facebook - check out: http://www.facebook.com/pages/Fair-Innovation/139358883169?ref=mf [You can find some Photos of us and our video for the fitness centers here](http://www.facebook.com/pages/Fair-Innovation/139358883169?ref=mf)

You can also find us here: www.fairinnovation.dk

23th October 2009: View the Enlish version of our film at YouTube: http://www.youtube.com/watch?v=IYpXXFGgBW4

The version is also to be found on our Facebook fanpage: http://www.facebook.com/pages/Fair-Innovation/139358883169?ref=mf [You can find some Photos of us and our video for the fitness centers here](http://www.facebook.com/pages/Fair-Innovation/139358883169?ref=mf)

On our Facebook fanpage you will find pictures of our team, links to articles about us and also a tv-spot about Fair Innovation which has been shown on Danish television

Team members are: Simone Andkjaer, Michael Thomson, Astrid Refsgaard, Kristian Roenshold

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